01-28-2009

By, Daniel Brown, TheGameHeadz.com

Xbox Live/PSN : VgcGames

Forty perfect scores. Two million units. One pop culture phenomenon. BioWare™, a division of Electronic Arts Inc. (NASDAQ: ERTS), announced today that Mass Effect™ 2 has sold-in over two million units worldwide in its first week of release*. Lauded for its intense shooter gameplay and deep, hand-crafted story, Mass Effect 2 has earned an average review score of 96** — making it the second highest rated game of all time on the Xbox 360 platform***. Mass Effect 2 has earned 40 perfect scores, amassed over 30 editor’s choice awards and is donning the front cover of 20 magazines worldwide. On launch day, the term “Mass Effect” was in the top 10 trending topics on Twitter and most searched on Google News. MSNBC.com said, “Mass Effect will go down as one of the most influential video game series of all-time."

Dr. Ray Muzyka, co-founder, BioWare and Group General Manager of the RPG/MMO Group of EA said, “Mass Effect 2 is poised to be one of the biggest games of 2010. We could not be more proud of the game’s universal acclaim and early commercial success.”

Mass Effect 2 launched this week hot on the heels of BioWare’s Dragon Age: Origins, the studio’s dark fantasy RPG which shipped in fall 2009. Dragon Age: Origins has earned an average review score of 91****, making it the highest rated original intellectual property from EA in the last year. Mass Effect 2 follows in BioWare’s tradition of delivering excellence on every front: gameplay, story, character development and visuals. Mass Effect 2 is an epic shooter/RPG set in a vast universe filled with dangerous alien life and mysterious, uncharted planets. In Mass Effect 2, players step into the role of the heroic Commander Shepard, leading a crew of some of the most dangerous operatives from across the galaxy on a mission so challenging that it’s potentially suicidal. Featuring intense action, a rich storyline, space exploration and engaging character interaction, Mass Effect 2 delivers an unparalleled gaming experience.

Mass Effect 2 : THE CERBERUS NETWORK

The release of Mass Effect 2 is only days away, and today BioWare announced that the free DLC pipeline named “THE CERBERUS NETWORK” which continually updates Mass Effect with regular content, will only be available free to user who purchase the game new. The content pipeline is unlocked through a code sealed away in the packaging at retail, and in locked files if downloaded. For players who buy the game used they can purchase THE CERBERUS NETWORK through Xbox Live, however, no price has been set for the DLC updates. Check out the full press release below.

Did You Buy It Used?!, Oh No You Didn't !

Edmonton, Alberta (January 19, 2010) – BioWare™, a division of Electronic Arts Inc. (NASDAQ: ERTS), today revealed ‘The Cerberus Network’, an in-game portal in Mass Effect 2 that will keep fans engaged with the rich and dynamic Mass Effect universe through downloadable content (DLC) and news. ‘The Cerberus Network’ is activated exclusively by original purchasers of Mass Effect 2 through a single-use unlock code that comes included in retail and digital versions of the game worldwide. ‘The Cerberus Network’ is a conduit for players to receive bonus content as well as daily messages and news on upcoming releases for Mass Effect 2 for no extra charge. For players who do not buy the game new, ‘The Cerberus Network’ can be unlocked through a one-time, in-game purchase of a new activation code*.

Mass Effect 2 is the first blockbuster video game release of 2010, having recently been named as one of the “Most Anticipated Games of the Year” by the New York Times, IGN and Wired.